Art Of Delight makes some of the best handcrafted ice creams you have ever tasted and we can vouch for that! 

When re-looking at their packaging design, we felt it best to showcase their personality through a typographical exploration and bring out the spirit that they exude through their desserts- ‘The art of temptation, comfort, love, nostalgia, creation and indulgence.’ Nothing short of this does justice to what the brand brings out in you.

 

The ice cream tubs became a canvas for us to showcase their distinct brand story. Using three bold, post-modern and stark colours, we played with typography to bring alive the spirited side of the product, while keeping a minimal visual aesthetic to cue the artisanal expertise that the brand owns. The flavours were played up on the lids extending the same colour palette and typography style. 

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Along with this we also created a secondary brand identity.

 

Just like their ice creams bring out different emotions in you, we aimed to do the same with the visual language.